Departments

The top level of the map. Each department groups the categories that share a kind of shopping decision, and every category under it is scored on its own spec sheet.

8 categories

Kitchen

54 models · 50 scored alternatives

Kitchen is where premium pricing is easiest to justify and hardest to verify. The brands that own these shelves - KitchenAid, Vitamix, Breville, Le Cr...

Stand Mixers · Espresso Machines · Blenders · Ice Cream Makers · Air Fryers · Dutch Ovens · Chef's Knives · Insulated Tumblers
10 categories

Tech & Audio

81 models · 107 scored alternatives

Tech is sold on adjectives - immersive, reference, pro-grade - while the numbers that decide whether you will actually live with the thing are printed...

Noise-Cancelling Headphones · Noise-Cancelling Earbuds · Flagship Phones · Tablets · E-Ink Writing Tablets · Smartwatches · Adventure Watches · Smart Rings & Fitness Bands · Item Trackers · Handheld Gaming PCs
9 categories

Beauty

51 models · 47 scored alternatives

Beauty carries the widest gap between price and spec sheet on this site. For tools, motor type, heat settings and weight are published; for makeup and...

Multi-Stylers · Foundations · Glow Primers & Complexion Boosters · Lip Sleeping Masks · Lip Treatments & Tinted Balms · Exfoliating Toners · Bond-Repair Hair Treatments · Body Mists & Perfume Mists · High-Speed Hair Dryers
4 categories

Home

31 models · 28 scored alternatives

Home hardware is sold on demonstrations. Suction, runtime and filtration are all measurable, all published, and all quietly comparable once you put th...

Robot Vacuums · Walking Pads & Under-Desk Treadmills · Massage Guns · Cordless Stick Vacuums
4 categories

Outdoors

35 models · 31 scored alternatives

Outdoor gear publishes the hardest numbers we track: ice retention in days, capacity in quarts, bear certification as a yes or no. That makes the prem...

Hard Coolers · Smokeless Fire Pits · Pellet Grills · Pizza Ovens